Building relationships, not selling cars and trucks, is our first priority, and it has been for more than a century. "Customers for Life" - that is our aim. Generations of customers have bought their vehicles from our dealerships. The secret is in how we treat others, and each other. Ken Batchelor, part of Sewell Automotive Companies, is still the family-owned business it always has been. You never get the feeling that "it's just business"; a sense of family and the importance of long-term relationships always come through.
We will provide the best vehicle sales and service experience for our customers. We will do this in a way that will foster the continuous improvement of our people and our company. We will be a top-performing, thoroughly professional, and genuinely caring organization in all that we do.
We will be at the top when measured against appropriate business standards of performance in every function, in every department, in every dealership.
We will pursue quality and profitability with the aim to stay in business and provide jobs for our people.
The development of our people is essential to our growth and future success. We will provide training and education to encourage the long-term employment and professional advancement of all our associates.
We will strive for constant improvement and innovation in all that we do.
We will earn and re-earn the goodwill, trust and confidence of our customers and colleagues every day.
The highest ethical standards will guide everything we do.
Our suppliers are important to our success. We will establish long-term relationships with suppliers whose values and quality are consistent with ours.
Sewell begins life as a car dealership. And general store. And movie theater. And livery stable (Nobody is sure yet whether cars will catch on).
The Great Depression hits. The three banks in which Carl Sewell Sr. has cautiously placed his money all close on the same day. Rather than give up, he heads to the tiny town of Crane in the newly discovered West Texas oilfields. The move pays off - he starts a successful car business and meets his future wife, Louise.
Despite the nation's hard times, the Sewell business thrives in West Texas, thanks to Carl Sr.'s philosophy of service. But Dallas is calling and Carl and Louise decide to bring the Sewell way of serving customers back to the area where it all started.
Through the 40's and 50's, Sewell builds a loyal following with its existing dealerships. Then the Sewell Village Cadillac sign is installed at Mockingbird Lane and Preston Road. The dealership that defines service and the Marque that defines luxury are together at last.
On May 5, Carl Sewell Sr. dies - but not before selling a Cadillac earlier that day. His legacy of leadership passes to his cousin, John, and his son, Carl Sewell Jr. Carl Sr.'s principles of service live on. Customers become repeat customers. They send their friends. Soon, Sewell Village Cadillac is outgrowing its home.
Sewell is on the move, opening a Cadillac dealership in San Antonio and, in Dallas, heading for bigger quarters: 8.6 acres on Lemmon Avenue, across from Love Field. Sewell's unique brand of obsessive service remains consistent throughout. Customers love it.
Carl Sewell shares his service secretes and creates an international bestseller, Customers for Life. Carl's book sells over 1 Million copies and is still in print (and as an e-book) today.
The Sewell service philosophy expands to Grapevine, Texas, with the opening of Sewell Cadillac of Grapevine near DFW International Airport.
Sewell celebrates 100 years in business by unveiling its latest Cadillac dealership in West Houston.
ASSOCIATES & CAREERS
People who work at Ken Batchelor are smart and talented. We know, because our interview process includes testing for intelligence and aptitude. We recruit at top universities and colleges. We also hire many experienced professionals seeking a long-term career with plenty of opportunities for growth in responsibility and income. Bringing together a lot of high-performing people in an organization with high standards of service creates a spirited atmosphere, an organization that feels elite, but not elitist. We help keep each other on our toes. And it shows. As the owner of a neighboring business told one of our managers, "You guys just carry yourselves differently."
We build exceptionally nice facilities because we judge ourselves not against other car dealerships but against all the other fine retail and service organizations that serve our customers. It is important to us that you enjoy your experience and feel the respect and appreciation you deserve. In addition, we place a premium on providing an efficient and comfortable workplace for the associates who are the lifeblood of our service.
Customers For Life
We're Happy to Share Our Service Secrets
Carl Sewell Sr. may have written the book on service, figuratively speaking, back in the early 1900s, but it took his son, Carl Sewell, decades later, to write the book on service literally. He did it in response to the untold hundreds of visitors, callers, and correspondents who asked how a car dealership, of all things, could be one of the most effective service companies in the world. The principles work in any industry - a fact that made Customers for Life an international bestseller. It has been translated into 19 languages and has sold over 1 million copies.